CIRCA5000
CIRCA5000
2 mins to read

Fast(er) fashion: The growth case for going slow

Temu is a Chinese marketplace that sells everything for (almost) nothing. Sunglasses for £1.79. Wireless headphones? £6.78. It has dominated social media this summer, with the hashtag #Temu clocking up 24.1 million views on TikTok. According to The Times, the ‘dirt-cheap’ prices are a result of “cutting out middlemen and exploiting tax loopholes both in China and the UK”. But caveat emptor. One X user tweeted their surprise when they ordered a brand-new pair of shoes from the app. Quality is hit-and-miss. And the financials don’t add up either. It’s estimated Temu is currently “losing between £450 million and £730 million a year”, based on estimates by analysts from China Merchants Securities. Thredup, from our Social & Economic Empowerment fund (C5KE), is Temu’s arch nemesis. The US-based second-hand clothing marketplace made $252 million in revenue in 2021 and, in the process, saved 137 million pieces of clothing from landfills. Sometimes, it pays to go slow. More on this story: The Times, thredUp impact report.

Important information - Investments can go down in value as well as up, so you can get back less than you invest. The information on this page isn't investment advice. If you're not sure if an investment is right for you, please seek advice. Tax rules can change and depend on individual circumstances.